STRYD (IPA: “strɛid”; Dutch: “strijd”) is a Brussels-born design and furniture platform, with a creative ethos based on the following principles: 1, Formal legibility of plan; 2, Clear exhibition of structure; 3, Valuation of materials ‘as found.’
Objects by STRYD are designed and manufactured by prioritising craftsmanship in order to create value. This necessitates limited scale, as neither value, nor craftsmanship can be obtained through large production and distribution.
This philosophy is reflected in the choice of materials, which will always be organic, regenerative, durable and repairable. STRYD forms a resistance to the myth of progress by returning to the basics, by subtracting the ornament, by guaranteeing brute strength and quality.
STRYD was born out of a will to fundamentally embody Belgian design. It does not seek to be practical, fashionable or even aesthetically pleasing. It offers non-solutions to problems you never knew were there. It exists for those who are intuïtively drawn to Belgian design: a radical ode to “form follows function” that will unsettle any devotee to elegance.
